Top 6 reasons professional real estate photography is your secret weapon to success

6. Win more listings.  
 
Let’s face it; there is a lot of listing competition out there. Having a beautiful portfolio of previous listing photos just may help you win that listing.  Especially when you combine it with the stats previously mentioned.

5. Better first impressions.
 
For 95% of online shoppers, the first thing they look at is your listing’s front exterior photo.  Furthermore, studies show that they will spend about twenty seconds looking at that front exterior photo, before moving on to the other photos or listing details.  Make that first 20 seconds really count!

4. More likely to sell.  
 
That’s right, according to Redfin, homes with professional photos are more likely to sell than those with point and shoot images.  The study showed an increase across all price ranges, varying from 5% to 17%.

3. Higher selling price.  
 
Listings marketed with professional photography have a higher perceived value and sell for more money.  That’s right, according to the Wall Street Journal, these listings gain anywhere from $934 to $116,076
at the closing table!  Add those stats to your listing presentation!

2. Sell faster.  
 
Redfin’s study also showed that listings with professional photos sell faster.  Time varied by price range, but in the $400,000 range, homes sold on average 3 weeks faster.  That’s a pretty staggering stat!

1. More Views Online.  
 
According to a study done by Redfin, listings shot with professional photography receive 61% more online views than their competitor listings.